Waking up early at 4 o’ clock in the morning is not usual for my daily routine, however the latest New York foodie craze intrigued me to make the journey to New York City to see what the hype is about.
At Dominique Ansel Bakery in Soho, Cronuts are the latest foodie obsession that has locals and visitors to New York City lining up at least two hours before store hours. The Cronut is described as an hybrid doughnut that has a croissant-like dough and piped in with pastry cream. Pretty much if a doughnut and a croissant had a baby, you would get a Cronut.
Managing to snag the fifth spot in line on the early Thursday morning around a quarter after 6 a.m., I was happy to know that I would be guaranteed to snag some of the sweet treats. The first person in line that morning arrived at 5:55 a.m. to get a box of Cronuts. The queue easily rounded the corner just a quarter after 7 a.m. The time passes by quickly with good company to chat with.
Dominque Ansel only produces 250 per day due to the process of making the Cronut dough. Each Cronut is sold for $5 a pop. The popularity of the Cronut has been growing like wild fire after its introduction earlier this month and especially after tons of media coverage. Customers used to be limited to 6 Cronuts per person, but now the limit has decreased to 3 Cronuts per person to give a chance for more customers to try them.
The current flavor for Cronuts is Rose Vanilla. The Cronut is fried in grapeseed oil, rolled in a rose sugar, iced with a rose icing and given a little decor with little bits of sugared rose petals.
Waiting in line there was some desperation from hungry mouths to get a couple of more or even one. One customer tried to bribe a homeless man to stand in line with him for $20, so he would be able to purchase double of the allowance of Cronuts per customer. The amusing part was that the homeless man told the customer that his day was busy and he had things to do. Just around opening time, two girls in a car asked the first person in line to sell them one of her Cronuts for a profit of $40. That is eight times the retail price of one Cronut. That is quite crazy if you ask me.
Sold Out Sign already posted on board for Cronuts
Line for Cronuts after store opened
Fresh made Rose Vanilla Cronuts
After making my purchase, I took the Cronuts home to enjoy. The Cronut is quite different than anything I had doughnut related before. By a first glance the Cronut has the appearance of a normal doughnut. On a closer look, the outside crusty layer seems to resemble the outside of a croissant. The weight of the treat is quite lighter like a croissant, rather than heavy like most doughnuts could be. The Cronut is dusted in a rose sugar and topped with a pale pink icing and slightly darker pink sugar rose petal bits. Making a dissection, you can see the flaky layers filled with the vanilla creme intersecting.
The Rose Vanilla Cronut is not only light in weight but in its entirety. The texture of the dough is very much like a croissant. It is fluffy and flaky, thus making it light. The icing that is on top of the Cronut is sweet, slightly floral with a rose flavor that instantly melts in your mouth as you take a bite. This is complemented with the sugar dusting of the rose sugar on the outside. The vanilla filling is smooth, creamy and buttery in flavor that goes well with the flaky dough. The sugared rose petal bits used for decor, give an extra little bursts of rose flavor.
A definite must try. The pastry is not too sweet. It has a right amount of sweetness with a nice rosy light blissfulness. The combination of all the parts makes it worth the early trip to grab one of these. I’m looking forward to return to Dominique Ansel Bakery to try some of their other sweet and savory offerings.
If you are planning to go to Dominique Ansel Bakery to get a Cronut, be sure to try to get there at least an hour before opening. For those unable to grab a Cronut this morning, the next month’s Cronut flavor is Lemon Maple.
For more information on Dominique Ansel Bakery refer to the information below:
Dominique Ansel Bakery
189 Spring St.
New York, NY 10012
Open: Mon-Sat 8 a.m.-7 p.m., Sun 9 a.m.-7 p.m.
Closest Subway Station: Spring St. (C & E local trains)